*My dear readers, I’m very sorry I didn’t post last week. I was away and didn’t manage to write and schedule a post to publish automatically on Sunday beforehand. I’m very sorry about this!*
This is a question I’ve asked myself quite a bit before publishing. I read somewhere that it’s a good idea to send your book out to a group of “test readers” that represent your target audience and see what they think of your book. Ideally you should also be building an audience ahead of the launch and pick out your “test readers” from that audience.
When I first looked into publishing When Colour Became Grey I didn’t have a blog. I had written blogs before but they had nothing to do with writing. And because I had already started working with a professional editor, I didn’t really see how I could get a group of “test readers” to review my book on time before the editor finalized his review. And to be honest I was also very impatient and wanted to publish the book sooner rather than later.
In hindsight I think it could have been beneficial to have early feedback on the book, but I’m still unsure at what stage it would make most sense to gather reader feedback. It’s something I have in the back of my mind for the sequel, but I’m not yet sure how I want to incorporate that into the publishing process. And I have also a lot of questions still to figure out, for example how big the test group should be, which draft version the test readers should get to read, and how to pick the group of test readers.
I have an idea of my target audience, but those that have read When Colour Became Grey have identified a much wider target audience. And how to incorporate early reader feedback also touches on a more philosophical question on how you approach your work; are you writing something and then searching for the audience, or do you get an audience first and then deliver what the audience wants. There is no right or wrong answer, it’s a question of how you see your books.