I worked with a professional cover designer to create my book cover and I highly recommend if you can afford it, to use a professional.
The cover is the visual that will sell your book. If you don’t have a good cover, it will be hard to attract readers. It’s the first impression you make on them. Your book cover will determine if a reader picks up your book and reads the blurb. It’s a powerful marketing tool and you should not underestimate it.
When I started working with the cover designer, I had drawn a sketch of what I was looking for, but I was not married to the sketch I had drawn. My cover designer had made hundreds of book covers, so I trusted he knew what he was doing. I described the book and what I wanted to communicate with the cover. In his first draft, he had completely changed my sketch and made it much better than I ever could, because he had captured the atmosphere and feeling I wanted for the cover.
The most important thing for me, was that I communicated the tone of the book and the overall story, so readers could get a taste of what awaited them. I wanted to not only have a good cover, but also one that once you had read the book, you could look at again, and understand the cover better. So when you design yours, think of what your story is in one picture. What is the atmosphere in the book? Is it a romantic story? Is it a horror story? How is the story written? Is it full of puns and jokes, or is something else? Can you include something hidden, that only someone who has read the story will understand?
While I had read on several blogs, that a mat cover was better than a gloss and looked more professional, I decided to go with the gloss. I had ordered an author copy with a mat cover, but the moment you touched it, you fingers left traces on the book and within just a few minutes it looked dirty and smeared. Most books may be in mat cover, but since I’m publishing through Amazon as a self-published author, I cannot guarantee the quality of the printer and I found the gloss cover was a better choice.